Circle Prospecting Letter
Announce a just-listed or just-sold home to nearby owners with approved details only, framed as neighborhood information rather than a listing pitch.
The prompt
Write a just-[listed or sold] letter to homeowners near [street or area] sharing only these approved details: [approved listing or sale details]. Frame it as useful neighborhood information, not a request to list. If I supply a market statistic, include it with its geography and time period: [verified statistic, or none]. Offer one clear, low-pressure way to reach me: [contact option]. Do not include a sold price or terms beyond the approved details, imply demand the details do not support, say anything about who is moving in or what it means for the neighborhood, or invent statistics. Return only the letter.
Replace the [highlighted] parts with your own verified details before you run it.
When to use this prompt
- Mailing the surrounding streets the week a listing goes live.
- Turning a strong sale into farm-area awareness without publishing unapproved numbers.
- Pairing with your just-sold social post so the neighborhood hears it both ways.
What to give the AI
- The details your client approved for marketing and that your MLS allows you to advertise, especially around sold price.
- One verified area statistic if you want the letter to carry a market hook.
What to verify before sending
- That every detail matches the approval; if the sellers approved 'sold over asking' but not the price, the price must not appear.
- That nothing speculates about the buyers or what the sale means for who lives in the neighborhood.
Your responsibility
Advertising a client's transaction details requires their permission and compliance with your MLS's rules on sold data. Commentary about who is moving in or how the neighborhood is changing creates fair-housing risk; keep the letter to transaction facts.
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