Expired Listing Letter
Write an empathetic first letter to an expired-listing owner without blame, empty promises, or pressure to respond.
The prompt
Write a letter to the owner of [address], whose listing I have verified is expired and not currently listed or under agreement with another brokerage. Acknowledge the frustration of an unsold home without criticizing the previous agent or guessing why it did not sell. Introduce these specific, true things about how I work: [one or two verifiable differentiators]. Invite a no-obligation conversation and make clear they can decline. Do not promise a sale, a price, or a timeline, and do not reference prior listing details beyond these: [supplied details or none]. Return only the letter.
Replace the [highlighted] parts with your own verified details before you run it.
When to use this prompt
- A weekly mailing routine for verified expired listings in your farm area.
- A letter sent before a follow-up call when telephone contact is permitted.
- Reconnecting with an owner whose home remains off-market and is not subject to a current exclusive agreement.
What to give the AI
- Verification through your MLS and brokerage-approved process that the prior exclusive agreement has ended and no new agreement is active. A withdrawn or canceled MLS status alone may not establish this.
- One or two differentiators that are specific and true, such as your marketing plan or pricing process, not superlatives.
What to verify before sending
- Confirm the listing and representation status again on the day you send. An expired property may already have been relisted or placed under another agreement.
- That the letter promises nothing about price, timing, or outcome and nowhere disparages the previous agent.
Your responsibility
Confirm that the owner is not subject to a current exclusive representation agreement before targeted solicitation. REALTORS® must follow NAR Article 16, and use of MLS data must comply with local rules. Phone or text follow-up requires a separate review under federal and state telemarketing, consent, and Do-Not-Call requirements.
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