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Listing Descriptions

MLS Listing Description

Create a warm MLS listing description from verified property facts without clichés or buyer-profiling language.

The prompt

Write an MLS listing description of no more than [word or character limit] for [address] using only these verified facts: [beds, baths, square footage, lot size, year built, notable features, documented upgrades, and neighborhood facts]. Keep the tone warm and factual. Omit details I did not provide. If supplied facts conflict, list the conflicts and stop instead of resolving them yourself. Otherwise, describe the property, not an ideal buyer or resident. Avoid clichés such as 'must see' and 'won't last,' and return only the description.

Replace the [highlighted] parts with your own verified details before you run it.

When to use this prompt

  • Drafting the description right after the listing input sheet is done.
  • Refreshing tired copy before relaunching a stale listing.
  • Producing a first draft the sellers can react to at the listing appointment.

What to give the AI

  • Beds, baths, square footage, lot size, and year built from the listing input sheet and source documents accepted by your brokerage and MLS.
  • Documented features and upgrades, including dates when they affect the claim.
  • The neighborhood name and any objective nearby amenities you want mentioned.

What to verify before sending

  • Every number against the source document your brokerage and MLS require. AI may preserve an incorrect figure you supplied.
  • That no feature was invented or embellished; delete anything you did not supply.
  • The final language against fair-housing, brokerage, and MLS advertising rules.

Your responsibility

The prompt reduces common fair-housing risks but cannot guarantee compliance. Review the draft for language that indicates a preference or describes an ideal resident, then follow your brokerage, MLS, and applicable advertising rules.

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