Plain-English CMA Summary
Summarize comparable sales for sellers in support of the list range you determined without asking the model to set the price.
The prompt
Summarize these comparable sales for my sellers in plain English, using only the data provided: [comps with label, sale price, square footage, days on market, and sale date]. In no more than 200 words, explain what the comps show about [the pricing question], and state the list range I have already determined: [my range]. Do not calculate or suggest a value, adjust the comps, average your way to a number, or predict where prices are heading. If the data cannot support a statement, say what is missing instead. Return only the summary.
Replace the [highlighted] parts with your own verified details before you run it.
When to use this prompt
- Writing the narrative page of a listing presentation after the comp work is done.
- Explaining why an online estimate and your range disagree, in words sellers can repeat.
- Prepping the plain-English version of your rationale before a price-reduction call.
What to give the AI
- Comps from your own CMA, already selected and adjusted by you, including any adjustment notes you want the summary to mention.
- The range you determined and the question the summary should answer, such as why the range sits below a neighbor's sale.
What to verify before sending
- Verify every figure in the narrative against your CMA. A transposed sale price can undermine the pricing explanation.
- That the summary attributes the range to your analysis and did not quietly compute its own.
Your responsibility
A CMA is not an appraisal, and the price opinion must be yours. Some states regulate market-analysis language, so keep required wording on your forms and verify every comp against the MLS.
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